Views: Value Viewpoint

View: Viewpoint Context

Answers the question: What is the purpose of this Viewpoint?

This viewpoint provides focuses on understanding the customer needs, the customer journey (including purchasing), the products and services needed to meet the needs, the underlying organizational capabilities and economic benefits.

View: Viewpoint Definition

Answers the question: What is the definition of this Viewpoint in terms of the identified domain concepts?

Examples and Models

The model kinds supporting this viewpoint are:

• The Benefit Map and Model
• The Customer Journey Model
• The Requirements Model
• The Organizational Capability Models (New Product Development and Operations).
• The supporting financial and benefit models.