Product / Service Innovation Life Cycle

Process Design Pattern

Purpose

To Identify and translate specific product and or service requirements into a delivered product and / or service and manage the product / service to retirement.

This process is typically the description of the activities along the life cycle of a process and is used with either a Project Management or a Programme Management Process Design Pattern depending on the needs of the product / service being developed.

Outcomes

 

Activities

  • Identify Product / Service Requirements and Feasibility
  • Plan and Specify the Product / Service
  • Develop Product / Service
  • Qualify Product / Service
  • Release Product / Service (Launch)
  • Manage Product / Service
  • Retire Product / Service

The Product Management Life Cycle is shown below:

Product Management / Innovation Life Cycle (New product / service development)

Roles

  • Product / Service Manager
  • Engineering Project Manager
  • Manufacturing Project Manager
  • Customer Service Project Manager
  • Sales Project Manager
  • Marketing Project Manager

Service roles may have slightly different names:

  • Service Manager
  • Service Specialist
  • Service Administrator

The Product Team is the way the roles / jobs / teams are integrated together using a concurrent engineering approach.

Product Team Structure

NOTE:  Any swim lane work product owners will also be part of this integrated process management team.

Entry Criteria

A Product / Service Manager and market / product opportunity has been identified to create, revise or retire a product and / or service. A team has been identified to manage the life cycle.

Objects

  • Product / Service System,
  • Product / Service Components,
  • Product Team

For Services, there may be other names for the objects:

  • Service Description,

  • Service Level Agreement

  • Service Catalog

  • Service Capacity Plan

NOTE:  A service can be created as a capability and use a Capability Description (service being delivered) for the specification.

Process Owner

  • Planning Manager (Investment Gateway Reviews);
  • Business Unit Manager;
  • Manager of Product Managers,
  • etc.

References

This process links to the following Best Practice, External Standards and Product Standards. Links to other processes that this process may start are also indicated.