To establish and implement an organizational capability to deliver a set of Products and / or Services.

• Establish customer / market needs
  • Invokes Marketing
• Create an initial Business Plan to satisfy this need
• Identify a program or project team to innovate, develop and launch the products and services
  • Invokes Programme Management or Project Management
  • Uses Product Development Lifecycle
• Monitor performance of the products and services
• Retire Product and / or Service
• Establish a Business Continuity Plan

• Business Manager
• Product Manager
• Cross-Functional Team Managers
• Operation Managers.

A team has been established with a need to establish an organization to plan, manage and deliver a one or more products and services.

• Product / Service Business Unit,
• Business Unit Plan,
• Product and / or Service Catalog Entries,
• Service Level Agreements, Operational Level Agreements. 
• Business Continuity Plan

Person from Planning Office with Support from Finance or working as a Business Unit Manager.

This process links to the following Best Practice, External Standards and Product Standards. Links to other processes that this process may start are also indicated.